AI Transparency

At PROJEC'63, we believe trust is built through honesty and transparency.

Artificial intelligence (AI) may be used to support parts of our creative process, including the development of campaign concepts, editorial imagery, website content and marketing materials. Where AI-generated or significantly AI-enhanced content could reasonably be mistaken for real photography or real people, we aim to make this clear.

How we use AI

AI may be used to:

• Develop creative concepts and campaign visuals.

• Create editorial or lifestyle imagery.

• Assist with copywriting, product descriptions and marketing content.

• Support image enhancement, such as background removal, lighting adjustments and image restoration.

Our commitment

Our use of AI is intended to support creativity and not to mislead.

When we use AI-generated imagery, we strive to ensure it does not falsely represent our products, their quality or their performance.

As our collections launch, we aim to use authentic product photography wherever possible so you can see our garments as they truly are.

Product information

Product specifications, materials, sizing and care information are based on the actual products we sell.

If an image is a concept, digital visualisation or AI-generated campaign asset rather than a photograph of the finished product, we will make this clear where appropriate.

Questions

If you have any questions about how AI has been used in our content, we'd be happy to help.

Please contact us at info@projec63apparel.com.